Workshop Fees
R 9,999 Excl vat (per delegate)
Register 3 Delegates and Get a 4th Seat for Free.
Registration Closes 8 November 2024
Credit Card Payment Option Available
Register Now: https://www.conferencehub.co.za/registration
Venue:The Leonardo Hotel Sandton, Johannesburg.
Overview
The AI Marketing Masterclass is a comprehensive program designed to equip marketing professionals with the knowledge and skills to leverage Artificial Intelligence (AI) in crafting innovative marketing strategies. This hands-on workshop focuses on the integration of AI technologies in various aspects of marketing, from content creation to campaign planning, ensuring participants are at the forefront of digital marketing innovation.
Throughout the masterclass, participants will engage in hands-on exercises, case studies, and practical demonstrations, ensuring they leave with actionable insights and skills that can be immediately applied in their marketing endeavours.
Join us for the "AI in Marketing Masterclass" and unlock the potential of AI to elevate both productivity and creativity in your marketing efforts. Be at the forefront of innovation and drive results that truly resonate with your audience.
Prepare to embark on a transformative journey where AI becomes your indispensable marketing ally. Don't miss this opportunity to gain a competitive edge in the ever-evolving world of marketing.
Key issues to be discussed include:
Workshop Highlights:
1. AI-Driven Data Insights: Learn how AI-powered analytics can uncover hidden patterns, preferences, and trends within your data, enabling data-driven decision-making and personalized marketing strategies.
2. Automated Content Creation: Explore AI tools and platforms that generate high-quality content, optimize ad copy, and even assist in video production, saving time and enhancing creativity.
3. Customer Personalization: Discover AI-driven solutions for creating hyper-personalized customer experiences, from recommendation engines to chatbots that provide instant, tailored responses.
4. Marketing Automation: Streamline marketing operations with AI-powered automation tools, allowing for more efficient campaign management, A/B testing, and lead nurturing.
5. Predictive Marketing: Harness the power of predictive analytics and machine learning to anticipate customer behaviour, optimize ad spend, and maximize ROI.
6. ChatGPT for Strategy: Guidance on utilizing ChatGPT for strategic marketing planning and data analysis, enhancing decision-making processes.
7. Ethics and Legal Considerations: A comprehensive overview of the ethical and legal considerations in deploying AI in marketing, ensuring compliance and responsible use.
Workshop Benefits
Practical Skills Acquisition: Hands-on exercises and case studies enable participants to apply AI technologies directly to real-world marketing challenges.
Innovation in Marketing Strategies: Insights into the latest AI tools and techniques for crafting cutting-edge marketing strategies.
Enhanced Campaign Efficiency: Learn how to automate and optimize marketing campaigns, saving time and resources while increasing effectiveness.
Data-Driven Decision Making: Ability to analyse and interpret complex datasets with AI, informing smarter marketing decisions.
Competitive Advantage: Equipping marketing professionals with advanced AI skills sets them apart in the competitive digital marketing landscape.
Networking Opportunities: Connect with peers and industry experts, fostering collaboration and exchange of innovative ideas.
Participants will conclude the workshop with a deeper understanding of AI's role in modern marketing, equipped with practical tools and strategies to transform their marketing efforts. The workshop is a valuable investment for marketing professionals aiming to harness the power of AI to drive growth and innovation in their campaigns.
Who Should Attend?
Chief Marketing Officers, SVPs, VPs, & Directors of Marketing.
Chief Communication Officers, SVPs, VPs, & Directors of Communication.
Chief Creative, Content Creators, Digital Marketing, Sales, & Customer Relationship leaders in ad agencies.
Leaders of CX and/or Marketing Consulting Practices
Chief Data Officers, SVPs, VPs & Directors of Analytics and/or Customer or Marketing Analytics.
Leaders of Customer Data and Marketing Technology Solution Providers.