Bootcamp Fees:
R 12,999 Excl vat (per delegate) In-Person.
Register 3 Delegates and 4th Seat for Free.
Credit Card Payment Option Available.
Register Now: https://www.conferencehub.co.za/registration
Overview
Many communication and HR teams are under pressure to move quickly. A request comes in, a message is drafted, a poster is designed, an email is sent and a meeting is arranged. But speed can create risk when the original brief is unclear, the audience is misunderstood, the message lacks credibility or success is not defined from the start.
Brief. Build. Measure. is a practical 3-day workshop designed to help communication and HR professionals manage the full campaign journey with more confidence, structure and business impact. Participants will learn how to interrogate the original request, separate the business need from the communication need, understand audiences, shape messages, plan delivery, prepare leaders and managers, monitor response and report value.
The workshop is built around real workplace challenges, so participants do not simply listen, they practise. By the end of the programme, each participant or group will have developed a campaign brief, audience map, message direction, campaign plan, launch checklist and measurement framework.
Key issues to be discussed include:
Event Highlights
• A practical Brief. Build. Measure. framework that participants can reuse immediately.
• Hands-on campaign planning exercises using realistic HR and communication scenarios.
• Practical tools for briefing, audience mapping, message development, channel planning and measurement.
• Strong focus on leader and manager enablement.
• Clear distinction between communication activity and business impact.
• Final campaign huddle where participants test and explain their campaign thinking.
Who Should Attend?
Participants will leave able to:
• Ask better questions before accepting a communication or HR campaign request.
• Clarify the real business problem behind the communication need.
• Build audience-centred campaigns that address what people need to know, feel, understand and do.
• Develop clearer messages supported by credible proof points.
• Choose channels based on audience behaviour rather than habit.
• Prepare leaders and managers to communicate with confidence.
• Monitor confusion, resistance, sentiment and adoption during a campaign.
• Report communication value in a way that makes sense to business leaders.